Brand Page is a great way to build your Google+ presence
Businesses are beginning to see the value of Google+ with the new Brand Page feature. The new Google+ brand Pages looks similar to Google+ Profiles, except for the little square icon that indicates that it’s a Page rather than a Profile. Users can add brands to their circles, check out their information, and browse their photos. When users add a brand to their circles, it helps increase that brand’s follower count.
So what are you waiting for? Create a Local Business or Brand Page for your business. It’s easy to get started and take advantage of with Google+:
- Before you can create a Google+ Page for your business, you need a Google+ Profile. The ‘You+’ link on your Gmail dashboard will direct you to the Profile creation page.
- Choose a category to begin. Local businesses is good for smaller, less well-known businesses. Product or brand would work for companies and larger known businesses. Company, institution, or organization is mainly for businesses that don’t directly sell something, mostly not-for-profits.
- Personalize your page Page with a photo/logo and tagline. You can continue with an introduction, information, and contact information, and finish with a photo strip of five different photos.
- It’s time to start engaging with the Google+ community. For your business Page, you can create circles (networks) and, start posting information and news through your feed. You can also add your Google+ Page details to your existing website and share it via other networks.
It doesn’t matter whether you use a local business page or a brand page – get started now to build and stay connected with our Google+ network.
A Guide to Google+, Today’s Hottest New Social Network
The official slogan for Google+ is “real-life sharing—rethought for the web”. Google+ is a social network (yes, operated by Google Inc) that integrates a number of Google products including Buzz and Profiles. G+ opened in June 2011 as a test version and has been growing by leaps and bounds.
Google appears to be using their current channels to encourage use of G+ – Google+ notices (posts) are posted inside users’ Gmail inbox, so you know that your ideas are getting to the people you want to share it with. In addition to emailing the content, your contacts will see your posts and comments when they search for related terms on Google (yes, on page one!). By building your business network on G+ you will create a powerful opportunity to stay connected and have Google reinforce your relevance – all without linking building and on-site optimization. This built in advantages make G+ a social media platform that is likely to stay on the scene and grow to a dominant position.
What’s So Special About Google Plus?
- targeted sharing within subsets of a social group (or what Google calls ‘Circles’).
- viewing, managing and editing multimedia – Google+ includes an image editor, privacy options and sharing features.
- ‘Hangouts’ is Google’s new group chat feature. Instead of directly asking a friend to join a group chat, users instead click ‘start a hangout’ and they’re instantly in a video chat-room alone. At the same time, a message goes out to their social circles, letting them know that their friend is ‘hanging out’ and that they are invited to join.
Take a look at Google+ – and start your social network!
Social Media, Local Search & Mobile Search Collide in the So-Lo-Mo Revolution
The convergence of the latest internet and wireless technologies has created a powerful new opportunity for mobile marketing, social networking and local search through mobile devices (smartphones and tablets). These location-based social networking services are revolutionizing mobile marketing by allowing users to:
- share real-life experiences via geotagged, user-generated multimedia content
- exchange recommendations about places
- identify nearby friends
- set up face to face meetings
Influencing the buyer is no longer enough; now you must influence the buyer’s social network to increase the potential for sales exponentially. People want to tell their friends where they are hanging out and they use their mobile device to do so. They use an app to ”check in”, and it sends a message to their friends. It’s a win-win situation – customers get rewards, discounts and offers, while businesses get more word-of-mouth advertising.
Is your business geared to incorporate social/local networks into your mobile marketing strategy?
“Checking in” with Mobile Devices
A smartphone can be used to “check in” with friends; whether the user is at the airport, a shopping mall, museum, restaurant – anywhere! A person’s location can be shared using services from Foursquare, Yelp, Facebook Places, Gowalla, Google Places and others. Mobile applications make it possible to post messages to social networks, like Facebook and Twitter, while on the go. These networks also offer incentives for sharing location information.
The benefits of “checking in” for both businesses and consumers:
- It’s great word-of-mouth marketing for local businesses.
- Coupons, discounts, and incentives encourage people to participate.
- For business owners, it provides a measurable way to reward your most loyal customers while attracting new ones.
Location-Aware Mobile Technology is Transforming Social Marketing
Knowing a consumer’s location, as well as the time they’re at a specific location, can be a useful indicator of his or her intent to buy. Location-based marketing can be used to:
- Deliver a coupon, offer, or discount to a mobile phone user.
- Display local ads to a person visiting a website from a specific location.
- Deliver detailed product information when someone is standing in front of the product.
- Offer incentives for location-based activities such as visiting a store multiple times.
- Make it easy to find nearby things such as stores, ATMs or even vending machines.
- Provide events and social opportunities based on a physical location.
- Share location-based information with others in a social network.