Facebook Video Marketing Tips

Scroll through your Facebook news feed today and take note of how many of the posts contain video content. For me, Facebook video dominates, and most of them autoplay as I scroll down. From live news reports to funny bloopers, inspirational moments and informational how-to pieces, this content is on the move, up to the minute and, perhaps most importantly, easy to absorb.

As marketers, we know that video is one of the best ways to engage an audience, and there’s certainly an audience to be found on Facebook. According to Statista, there were 1.33 billion active daily users on Facebook in the 2nd quarter of 2017, and Facebook claims more than 4 billion video views every single day.

Facebook Live videos in particular can help you build a personal relationship with customers. Everyone loves getting in on the action first, and live videos cater to this desire, offering an exclusive look at your offering that’s only available right now, to those who are online at that exact time.Facebook video marketing

Are you taking advantage of the attention-getting benefits of Facebook video? If you are just getting started, here are some best practices to incorporate in your Facebook video strategy:

Facebook Video Best Practices

  • Upload your videos directly to Facebook, so that they will play automatically as users scroll over them. Don’t worry about your audio disrupting and annoying them, it doesn’t play unless they tap or click it.
  • Start strong – because your video begins silently, those first few frames must be interesting enough to catch people’s attention so that they turn on the audio.
  • Provide context – publish a key bit of the audio as the text component so that the purpose of your video is crystal clear. Don’t try to trick people into watching and listening, it will only anger them if you promise something and then don’t deliver.
  • Exclusivity is attractive. Video content that offers something your audience can’t get elsewhere is very appealing.

Track your Facebook video metrics by checking your Page Insights, where you can see how many views and unique views your video gets, average duration and audience retention stats. This data is valuable to inform your video strategy going forward.

If you need help with Facebook video, drop us a line.

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