Our Digital Solutions Get Results
The package we build for you will include one or many of WSI’s digital solutions. Regardless of the combination, you’ll have some of the top minds in the industry working on your campaigns to deliver the best possible results. The exact mix will depend on your business, its challenges and the goals you set. Our internet marketing agency can work with you to develop a comprehensive internet marketing strategy and then implement, monitor and adjust your internet marketing services so that you achieve great ROI for your online marketing budget.
Our digital solutions are focused on four core areas: site, search, social and mobile. The right mix for your business may fit into more than one group or not entirely into one at all; don’t worry, the categories are just a way to loosely organize the many digital solutions we offer.
A website is an important property in every business’s digital presence because it is where people go to learn more about your offers and your business. Our site solutions covers frontline components to tell your story and encourage conversion, such as landing page optimization and content marketing. Visitor behaviours (analytics) falls into this group because “what gets measured gets managed”, and your web site should be handled with a continuous improvement approach.
Search marketing involves use of search engine based services to attracting customers . WSI’s search solutions include pay-per-click (PPC), display advertising, retargeting and search engine optimization. Each of these tactics will fit into a business need, whether it be short term increase in traffic, improved brand recognition, establishing corporate credibility and expertise, or…. let’s talk baout YOUR objective!
The rise of social media is a continuing phenomenon. As adoption rates continue to rise and new social platforms continue to emerge, a majority of businesses are taking advantage of the opportunity to communicate directly with their customers in a social setting. Social solutions that can drive value include social, email and video marketing, which are all methods businesses can use to increase their brand awareness and engage with their target audience to build customer retention.
Mobile is a special case of site, search and social. Mobile is important because the user adoption numbers for smartphones and tablets are through the roof, which means potential customers are now searching and engaging while they’re on the move: their intent is to take action and tolerance for volume of information is lower. WSI’s mobile solutions include mobile marketing – really mobile search – and responsive web design – making your properties fit the screen size of a mobile device – both integral digital solutions for capitalizing on the mobile customer.