Paid Search Solutions That Drive Traffic

Many businesses incorrectly assume that if they build a website, people will come. Unfortunately (as far as we can tell!), the Internet isn’t a corn field in Iowa and you are not Ray Kinsella. You can site and wait, but they are not going to come!  You can, however, get immediate traffic and build a knowledge base for an SEO campaign with WSI’s paid search solutions.

Similar to SEO, the goal of paid search advertising (also referred to as pay-per-click or PPC) is to drive more traffic to your site. The main difference is that with PPC, you are directly paying for every single visitor who arrives at your site after clicking on a paid search ad.

Wait, let’s back up. Although paid search ads and organic search results appear on the same page, they are significantly different. PPC ads are generally at the very top of the page and appear on a slightly coloured background. Every time these top links are clicked, the ad publisher pays a fee.

A Little Of This And A Little Of That

So, you are asking yourself… if SEO and paid search solutions are so much the same, how do you know which one to invest in for your business? The answer depends on your goals, the competitive environment for your web offering and other factors like seasonality.  More often than not, though, both SEO and PPC can help your business. SEO takes time and sustained effort, but paid search advertising can deliver quick wins for a managed investment amount.

If your business is looking for increased visit volume in a short timeline, ask for WSI’s paid search solutions and we’ll find you the traffic you want.  We’ll target efficient keywords that will not only drive traffic, but also increase conversions (which ultimately means more sales).

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