Content development plans keep your material targeted, relevant and on schedule. Adding content on a regular basis (daily, weekly or monthly) is critical to your overall digital marketing strategy and content that is well written and optimized for search engines will both engage your audience and be rewarded with better rankings in search results. Offering the right content in the right place at the right time will drive qualified traffic to your web properties and help build your professional credibility.
Targeted Content Development
We begin with researching what kinds of content your target audience is looking for, where they are searching and when. We then develop a content strategy based on this information that may include blogging, whitepapers, email, ebooks, social media posts, website content and more.
Creating an editorial schedule will keep your content marketing plans on track and keep your audience engaged. WSI Marketing will work with you to create a publishing schedule that fits your digital marketing goals and budget, the key is maintaining a regular output of high quality content.
You may choose to produce some, all or none of your own content. Our professional copywriters have experience writing for a wide range of industries and can produce engaging, targeted copy using current SEO best practices.