Email Services That Deliver
Email has become part of our daily lives – both at work and away. As ubiquitous as social media has become, email is the communications channel of choice for the vast majority of the workforce. Just think – you would have to read a newspaper rather than email with your morning coffee…..
Email marketing has a negative image with many business people who struggle with spam, but when implemented correctly, email services are a great way to capture new leads and increase engagement with an existing customer base.
More Than Just A Blast
Another reason email marketing gets a bad name is that most businesses send an email blast twice a year (to an out-of-date list) and call it a strategy. Curiously enough, they don’t get much positive response from these “blasts”. Email marketing should employ a campaign-driven drip strategy that constantly touches an interested list of hot leads and current customers.
Like any digital marketing process, email needs to revolve around a strategy and a set of goals. Consider what your target audience would be interested in hearing about, or what kinds of promotions would move them to engage. Consider your own inbox again; chances are you can remember an instance when you took action on a good email marketing campaign – you know it works.