Unlock The Benefits Of Social Media Marketing

We are still having conversations with business people who think social media marketing is just a “cool thing”. It’s a fad, it’s pointless. If you believe this, you may be right.  Or not.  Regardless, Social media has been with us nearly a decade, and it is certainly a durable fad – if that is what it is.  Maybe you need to mitigate teh risk that it’s more than trendy, more than a fad…?

Most people and businesses who don’t understand the benefits of social media marketing are missing the obvious – it is about building relationships and engaging with customers.  If you do this correctly, it’s like having a room (or better yet, a stadium) full of people tuned in to your message. And by  your message (‘what you have to say’), we mean all that fantastic content you’re creating (you are creating great content, right?).

Slow and Steady

Of course, the first day you join Twitter and Facebook you won’t have an audience (unless you have a built-in audience from another platform, like your site). It’s probably not as hard as you think to connect with like-minded people who have a potential need for your products and services. It just requires a reasonable, value based, strategy, commitment, and perseverance through the learning curve.

Make Your Brand Accessible

Some other benefits of social media marketing include better relationships with customers, which means increased retention and brand advocacy. If customers know your businesses is active and engaged with social media, they have a more immediate way to get in touch with you if they have a problem, or even if they just want to comment on your product or service.

When a client wants to talk about your business on a social platform, it looks much better if they have linked to you socially and lends weight to the referral (again, because the potential consumer has immediate access to you and can send questions or comments).

Ultimately, one of the biggest benefits of social media marketing, especially with regard to questions, comments and referrals, is increased public visibility. Instead of speaking one-on-one with a current or potential customer, the conversations will be available to other people searching and talking about the same things – a great way of shifting your support workload to your clients! The more you engage, the higher your overall visibility;  the higher your visibility, the more people will engage you….

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