Direct Your Own Movie – Video Marketing

Entertainment comes in many forms, but it’d be hard to argue against movies and TV shows as the leading form of pop-culture entertainment over the last 100 years (the first public showing of a motion picture was – reportedly – in 1896 and silent pictures were obsolete by 1930). Maybe it’s because video combines other mediums, like music, sound and writing into one super escape from reality. Whatever the case, moving pictures have and will continue to captivate us…. and it matters to your business!

So… how can video marketing help your business? If you need evidence of the power of video marketing, look no further than YouTube. Millions of videos are shared, linked to, and embedded all over the Internet. People love watching videos, especially if they’re funny (entertainment) or informative (how to).  If you can make a video both entertaining and information – you’ve got a real winner on your hands.

The Power of Video

Video marketing capitalizes on the YouTube craze and gives businesses a popular medium to showcase their knowledge and the value of products or services.  Video can nudge customers to take action on a purchase and build an army of brand advocates. If  your businesses isn’t trying to create informative or useful videos – especially with a twist of humor and character – you are missing a powerful way to engage customers.

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