Social media marketing has become a primary tool in our digital marketing kit. A well-planned and executed social campaign can repay your investment many times over, but it’s important that you not lose sight of what social is all about.
It’s NOT enough to simply throw your content out into the pool and watch it sink or swim, it’s much more participatory. It’s about making connections with those in your circles and nurturing those relationships. It’s about expanding your sphere of influence with thoughtful commentary on the things that matter to you and your audience. It’s about listening to what your followers want and helping them to get it.
Merriam-Webster’s primary definition of social is:
relating to or involving activities in which people spend time talking to each other or doing enjoyable things with each other
If you are creating interesting, informative content, publishing and syndicating it across all of your social channels, that’s a great start! Now you need to monitor that content and when someone comments, or asks a question about it, respond! The social connections you can make this way are invaluable. Do it regularly and your reputation as an expert in your field will grow.
Don’t be shy to follow and engage with other experts, you may learn from them just as they might learn from you. A wise man once said:
Tell me and I forget. Teach me and I remember. Involve me and I learn.
Listening for any talk on social channels of your brand or business, industry news and your top keywords will pay off with more opportunities as well. There are any number of social listening tools that can make it easy to monitor mentions across social channels, keeping you in the loop and informed.