Social Media Strategy for Small Business
Small business owners and operators are very busy people! You are probably filling several, if not all of the roles in the day to day running of your business, so adding more tasks can seem impossible. Yet you know that marketing your business online is critical, and that means more than just having a decent website. You need a social media strategy.
You can implement a social media strategy to reach and engage with your existing and potential clients, and spread the word about your products and services. In today’s connected world, your customers are researching purchases online and looking for recommendations from friends and family, so it is in your best interest to have a vibrant and interactive social media presence.
4 Steps to a Social Media Strategy
- Define your goals – what do you want to accomplish? Do you want to drive more traffic to your website? Connect directly with customers? Share special offers and info about your products?
- Define your audience – Understanding who they are and how your existing and potential customers use social media is a vital part of developing an effective social media strategy.
- Research the channels – There are many social media channels that you can use to connect and engage with your audience, but don’t even try to leverage all of them. You’ll do better focussing on a few carefully chosen channels that match both your goals and your audience. Each social media channel has its own unique traits, and your content may be appropriate for one and not another.
- Plan your content – The content that you share will depend on your business and your goals for using social media and must be appropriate to both. It should be relevant and fresh, and focus on the clients rather than on your company. What do they want to read about? What do they want to see? What do they want to learn? Education-based marketing is much more effective than a sales pitch.
A social media strategy can turn your marketing plan on its head. Rather than hunting down customers, you can use social media to make it easier for customers to find you! This approach is less intrusive than other marketing techniques, and can prove an effective way to spread your message.